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Laura Garcia-Barrio

UX lead for Uber in Latin America

Laura Garcia-Barrio

Laura started working as a user experience and interaction designer in Barcelona, managing professional virtual communities and information portals, before she knew that was the name of what she was doing. She found out in New York, where she attended the Center for the Recently Possible to explore the creative use of communications technologies.

In New York she also designed web and mobile applications, as well as consumer electronic products for AKQA and Smart Design clients before she joined Google. There she developed advertising products, mobile apps to search using images, and was an early member of the Google Glass project as part of an advanced research group creating multisensory experiences.

She later on changed cutting edge technology for the design of products for the next billion users coming online in emerging markets, and she relocated to Brazil, where she worked on strategy and innovation for Google Search. Laura is currently the UX lead for Uber in Latin America, where she's learning about challenges and opportunities in the areas of urban mobility and the sharing economy.

Laura has lead UX research and design in multidisciplinary teams and in all phases of the product development cycle. She is a La Caixa fellow, holds a Master in Interactive Telecommunications from New York University and has presented her work at conferences like Siggraph and Mobile HCI. She mentors startups and developers on innovation, user centered design and design thinking, and she has given talks and workshops about design sprints in events like Women Techmakers or Innovators Summit.