I came here after working for years for an advertising agency, a consultancy, small interactive studios and purely digital businesses.

After my last work breakdown I find myself growing professionally as a freelancer in user experience and interaction design for interactive agencies, strategic design agencies, startups and any company that wants to improve their customers' experience through user-centered design.

Now I spend 99% of my time going deeper into how people relate to technology and products, and the rest I dedicate to co-organize Iniciador Ciudad Real and UX Spain.

I have created two startups that passed away with more shame than glory and a third one feebbo.com that, step by step, is consolidating. From each of those experiences I have learned. And not a little.

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